Content… that’s really what the web is about; without it – search would be irrelevant. And so would social media. And blogs. And books. And the list goes on. We search for it, we consume it, we share it, we comment on it and if we are lucky, we create it. How good we are at doing so, depends. On our audience, our expertise, our platform, etc. if you want to gain your audience’s attention, trust and business, your content should be READER FOCUSED. Starting your website. Here are 7 Components of a Reader-Focused, Content-Centric Website
1. Clearly display the topics you cover (i.e. menu items, categories, etc.).
2. Post artitcles frequently (include attribution, dates, data, etc.).
3. Use graphics to break up text and support the message.
4. Include calls to action, invitations to sign up, etc.
5. Make it easy for visitors to find your best, most popular content.
6. Clear contact information, visibile from any page of your website.
7. Make it easy for people to share your content with social sharing buttons.
Use these 7 components to increase the “stickiness” and findability of your content.
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