by Heidi Richards | Nov 14, 2017 | BLOG, Email Marketing, Marketing
In the last blog post, we looked at the messages in the auto-responder sequence to make sure they are serving our audience. Today we’re going to go through that list again, but this time we’re making sure they also serve us and help us make money. Remember what I...
by Heidi Richards | Nov 13, 2017 | BLOG, Email Marketing, Lead Generation
We started to audit our auto-responder email messages yesterday by reworking the welcome email. Now it’s time to tackle the rest of them. If you followed my advice of signing up for your own list with a separate email account, you can edit and work through them as...
by Heidi Richards | Nov 12, 2017 | BLOG, Email Marketing
Today it’s time to rework the welcome email. I have yet to come across one that couldn’t use some improvement. More often than not, we write it up quickly during the process of setting up our list and then never look at it again. That’s really a shame, because it is...
by Heidi Richards | Nov 10, 2017 | BLOG, Email Marketing, Information Products
Yesterday we spent a lot of time on the lead magnet. I’m sure you have some great plans for the future, and maybe even started to tweak your existing offer or creating something new and awesome from scratch. Today it’s time to tackle another important piece of the...
by Heidi Richards | Nov 9, 2017 | BLOG, Lead Generation
Yesterday’s task gave you a pretty good overview over where your opt-in and auto-responder are right now. If you missed the post, you can catch up on it here. Now that you have a general overview, and a list of things you want to fix and change, it’s time to take a...
