"Empowering Women With Educational Resources to Excel in Ecommerce Since 2001"

5 Key Strategies to Creating Websites that Sell

5 Key Strategies to Creating Websites that Sell

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one.  How it affects your visitors and customers is then essential to your success.  Provide a memorable experience and customers are sure to return time and time again.  Let’s take a look at five keys to creating a […]

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How to Take Your Content Marketing to the Next Level

How to Take Your Content Marketing to the Next Level

Content marketing is likely the most important type of marketing that your business can ever engage in. Without content marketing your business will not make a very big stride toward creating an effective online presence. Today, more than ever, having engaging, informative, relevant and useful content for your market is an imperative due to the […]

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Women in Ecommerce News November 2014

“True leaders understand that leadership is not about them but about those they serve. It is not about exalting themselves, but about lifting others up.” Sheri L. Dew This issue of Women in Ecommerce News is dedicated to each of you – women who serve others daily, who use your position to improve others lives, […]

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How to Structure Your Content for Optimum Results in Search and for Visitors

How to Structure Your Content for Optimum Results in Search and for Visitors

Structuring your content is crucial when you are writing for others to read. It must be written to the audience in a style that is at the level they would want to read and can easily understand. And unless you are writing a novel or textbook it should also be easy to consume. This is […]

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99 Resources – Tech Tips & Resources

99 Resources – Tech Tips & Resources

Here are some random Tech Tips we wanted to share as part of the 99 Resources from Women in Ecommerce. This and many of the other resources will be added to as we find new and free tools to help you grow your business online. We also publish a list of 100 to 101 resources […]

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99 Resources: Online Security

99 Resources: Online Security

With the proliferation of malware, viruses, trojans, worms, spyware, adware, spam,  hackers, credit card, phishing scams and other cyber threats and online fraud, it can be a daunting task to keep up and to have the right tools at your disposal to ward of these threats.   The one thing to always keep in mind is […]

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Women in Ecommerce News September 2014

Women in Ecommerce News September 2014

Where did the summer go? The last time I wrote was in July. August came and went so fast, I hardly had time to breathe. One reason is the Golden Mouse Awards that are coming up in just a couple of weeks. That’s right. Our annual awards and recognition celebration is almost here. And we […]

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Starting Your Home-Based Service Business

Starting Your Home-Based Service Business

The current trend is towards more home-based businesses. They require lower overhead and startup money making them easier for entrepreneurs with limited fund. If you are thinking about starting a home-based service business, here are a few tips for getting started on the right foot. What is a service business? Service businesses are those that […]

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A Product Idea That Almost Never Fails

A Product Idea That Almost Never Fails

When we consult with and coach our members who are looking for a way to make money online, one thing we always tell them is to determine what niche they want to be in. That niche could be one they have experience with (good) or one that has proven over time to be a big […]

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How Do You Know Which Product Idea To Choose? PART TWO

How Do You Know Which Product Idea To Choose?

An idea should have every attribute listed here. If it is missing even one of these, then you need to either change your idea or choose something else entirely. Do you like to do it? If you don’t, then you probably won’t make a great product from this topic. If you do like it, then […]

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